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With a general election fast approaching, the spring budget was one of the final opportunities for the Conservatives to regain momentum. Did it have the desired effect? Data from Savanta’s UK Business Tracker suggests the Chancellor’s announcements fell short of expectations.

Consumers today are a breed apart. They don’t compartmentalise their desires. In today’s dynamic marketplace, consumers are no longer confined by sectors. Their desires are holistic, and they expect their values to be reflected in every brand they interact with, from their preferred clothing line to their morning coffee. Such a landscape poses an intriguing challenge for businesses — how to stay ahead and cater to these continuously evolving expectations?

2024 is being billed as the election year. With around half of the world’s population set to go to the polls, the results will have ramifications for decades to come. Savanta Politics is here to navigate through the election noise.

Data insights consultancy Savanta has launched a new cutting-edge customer experience (CX) framework to help companies more accurately drive revenue growth, as part of its burgeoning ‘Experience’ portfolio.