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Virtual Personas by Savanta

26/03/2026 - by Dr Nick Baker

Our clients have been clear: they want the speed of AI without sacrificing the credibility of traditional research.

We listened to the challenges, then we built the answer.

Redefining live advertising

12/03/2026 - by Saffron Butler

Turbo-charge your research with AI you can trust

09/12/2025 - by Caroline Hawkings

Charities & Not-For-Profit | Opinion polling | Public & Social

AI Polling – Internet Watch Foundation – 24 March 2026

24/03/2026

Charities & Not-For-Profit | Health & wellbeing | Opinion polling | Public & Social

State of the Patient Polling – Healthwatch England – 16 March 2026

16/03/2026

Charities & Not-For-Profit | Opinion polling | Public & Social

Online Safety Polling – Molly Rose Foundation – 6 March 2026

06/03/2026

Opinion polling | Politics | Public & Social | Voting intention

Topical Issues Poll – BBC Scotland / BBC Wales – 2 March 2026

02/03/2026

Public & Social

MRP poll gives Labour a 314 seat majority

13/12/2022 - by Chris Hopkins

Youth

Gen Z’s dating story: pre and post pandemic trends

25/05/2022 - by Josephine Hansom

Youth

Gen Z and Millennials: Shaping the subscription economy

02/08/2024 - by Dawoud Ayoub

This Movember Crystal Palace FC set an example both on and off the pitch

13/11/2025 - by William Pearce

Crystal Palace FC leads the way in supporting player mental health, as new research highlights the powerful link between physical activity and well-being.

The 4 shifts shaping research and marketing in 2026

11/11/2025 - by Caroline Hawkings

Undoubtedly, the trends that surfaced in 2025 are maturing fast and those who adapt early will gain a decisive edge. So, here are the four key trends every researcher and marketer should be ready for in 2026.

4 quick-turn research ideas to spend your leftover budget wisely

04/11/2025 - by Caroline Hawkings

Get set for 2026: make your remaining budget work harder

22/10/2025 - by Caroline Hawkings

Consumer Brands | Luxury | Wealth Management

Beyond possessions: the new trends driving luxury travel for UK millionaires

01/10/2025 - by Rachel Manning

Consumer Brands | Luxury | Wealth Management

Trump’s 2025 tariffs and UK Millionaires’ sentiment

22/09/2025 - by Ella Taylor

AI isn’t the threat, it’s the tool

13/08/2025 - by Dr Nick Baker

Leadership one-to-ones: catching up with Shaun Austin

12/08/2025 - by Charles Rason

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Featured Report

The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

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Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

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Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

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UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

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Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

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News

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consumer-brands | eating-drinking | fmcg | retail

Savanta introduces Virtual Personas

24/03/2026

Savanta’s free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust.

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

10/09/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.